"Real Homes" Brand campaign 

Lots of builders talk about “the dream home”, but Bielinski knows that you don’t want to live in a Pinterest board, you want a real home.

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Bielinski Homes is not in the business of building “the dream home,” they build real homes for real families and real moments.

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​We created a friendlier Bielinski with creative that’s less product-centric and more audience-centric, foregoing the picture-perfect Pinterest style for messier, more truthful moments that can only happen in your own home. These real moments are seen throughout updated Bielinski trade show creative, video content, social posts, and digital banners.

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Results

Website Traffic:

Average time spent on a page increased 86%

Increased users 156%

Page views increased 84%

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Tradeshow Booth:

Won Best Booth Award 2018 and 2019