The client asked us to help them with a rebranding campaign to help reintroduce the brand in the category and expand their consumer reach to include Gen Z with a focus to include Latin X.

 

Over the past few years Cantu has:

• Reformulated Products to remove harmful ingredients

• Redesigned Packaging

• Expanded to Skin Category

 

*Final Deliverables:

:30 sec Athem/ Brand Spot

:15 sec cutdown

:15 sec product spot

20 - Images Lifestyle Photography

Updated Brand Guidelines

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Results

Social Media:

Over 1M unique views on Youtube in the first two weeks of launch

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Production:

Production budget was doubled from $600K to $1.2M after presentation